DDPのアートホール1において、本展は韓国の伝統的なハノクの空間的な論理に着想を得た、統一された物語構成を展開しています。展覧会は、「ザ・ガーデン」という大きな中央空間のまわりを巡っています。それはマダン（※中庭）の役割を果たしています。「ザ・ガーデン」を取り囲むように小さなギャラリーが展開され、それぞれの空間を形作る形状、色彩、素材感、質感が、有機と幾何、明と暗、モノクロから多彩へ、柔と剛を交互にあらわしながら、リズムのある流れを生み出しています。

韓国文化の要素は、概念的および構造的な装置として、展覧会全体に組み込まれています。「ザ・ガーデン」は、人が入ることのできる大規模な月壺として構想されています。その形状は、半球状の上下の部分を別々に成形し、後から接合して作られる磁器の壺を参照したものです。高さ12メートルのその壺の内部では、アーティストのキム・ヒョンジュによる質感豊かな韓紙の森の風景と、ダイナミックに投影されるドームが出会います。

主要なテーマ空間は、文化的に重要な対象物を空間的および展示の骨組みとして読み解くことで、この共鳴をさらに引き継いでいます。「Dior Legacy」は、ジョガクボというテキスタイル・テクニックを用いて作られた一本の曲線的なリボンによって、メゾンの歴代クリエイティブ・ディレクターのタイムラインをたどります。各時代を際立たせながら、それらが連続して関係していることを示唆しています。「Lady Dior」は、伝統的な赤い漆塗りのキャビネットから着想を得ており、繰り返されるモジュールを用いて、彫刻的で没入感のある展示空間を形成しています。

他の空間では、鑑賞者と展示物との関係性、そして展示物同士の対話を拡張するために、新たな展示戦略とマテリアリティが導入されています。重ねられたスクリーン、鏡面ルーバー、吊り下げられたトワル、金属ケーブルが形作られ、衣服、美術作品、工芸品に対する多面的な視点を提供しています。こうして生まれた透明性、開放性、そして反射が、展示物同士のユニークな対話を生み出し、ディオールの多面的で常に進化し続ける歴史を強調しています。

以下の写真はクリックで拡大します

以下、リリーステキストです。

CHRISTIAN DIOR: DESIGNER OF DREAMS EXHIBITION OPENS IN SEOUL, WITH SCENOGRAPHY DESIGN BY OMA/SHOHEI SHIGEMATSU

Christian Dior: Designer of Dreams is now open at Dongdaemun Design Plaza (DDP), marking OMA’s fourth exhibition design with the Christian Dior Couture.

April 18, 2025 – Seoul, South Korea – Following OMA’s exhibition designs for Dior: From Paris to the World at the Denver Art Museum (2018) and Dallas Museum of Art (2019), and Christian Dior: Designer of Dreams at Museum of Contemporary Art Tokyo (2022), the Seoul exhibition aims to highlight over 70 years of Maison Dior’s creative history and Korea’s cultural heritage.

OMA Partner Shohei Shigematsu said, “We are thrilled to bring a new experience of Christian Dior: Designer of Dreams to Seoul, incorporating elements from the rich cultural context of Korea to the design. With no rooms or walls, DDP’s Art Hall and its vast, open expanse gave us carte blanche to expand on our scenographic approach conceptually and spatially. Thematic rooms are playfully scaled and shaped to create a rhythmic journey. Smaller, intimate rooms lead into oversized scenes – walking on a Parisian street, inside a skirt or a jar, a tunneling cabinet, lost in an infinite archive, stepping into a surreal spiral stair – enveloping the viewer in the world of Dior.”

Within DDP’s Art Hall 1, the exhibition presents a unified narrative composition drawing from the spatial logic of traditional Korean hanok1. The exhibition orbits around a large central space, “The Garden”, serving as the madang2. As smaller galleries unfold around – “The Garden” – the shape, color, materiality, and texture that govern each room create a rhythmic procession – alternating organic and orthogonal, light and dark, monochrome to colorful, soft and hard.

Korean cultural references are embedded throughout the exhibition as conceptual and structural devices. “The Garden” is imagined as a large-scale, inhabitable moon jar3 – its form a reference to the porcelain vessel created by separately throwing, then joining, hemispherical halves. Inside the 12-meter-tall vessel, a dynamic projected dome meets a textured hanji4 forest landscape by the artist Hyun Joo Kim.

Key thematic rooms carry forward this resonance, by decoding objects of cultural significance into spatial and display armatures. “Dior Legacy” traces the timeline of the House’s creative directors with a single, curvilinear ribbon made using the textile technique of jogakbo5—highlighting individual eras while suggesting their continuous relationship. The “Lady Dior” takes cues from traditional red lacquerware cabinetry, using repeated modules to form a sculptural and immersive display.

In other rooms, new display strategies and materiality are introduced to expand the engagement between viewer and display, and the dialogue between objects themselves. Layered scrims, mirrored louvers, suspended toiles, and metal cables are shaped to offer multiple perspectives of garments, artworks, and artifacts. The resulting transparency, openness, and reflections create unique dialogues between the objects on display, reinforcing the multi-faceted and ever evolving history of Dior.

THEMATIC ROOMS

30 Avenue Montaigne

The beginnings, and legacy, of the House of Dior history are translated into a light, layered gallery. Visitors enter the exhibition at 30 Avenue Montaigne, stepping through its historic façade, reproduced almost to scale. Historic images from the atelier spaces – from the grand staircase, salon, hat atelier, to the atelier – are printed on a transparent scrim, creating a layered set design. Historic photographs on the wall make a visual timeline.

The New Look

Playing on the classic colors and silhouettes of the “New Look”, the room presents black and white garments against a painted gradient backdrop. The room is defined by an 8-meter tall, curved metal structure, bent to create a draped appearance. The curvilinear form recalls the silhouette of the corolle skirt from the original Dior collection. On either end of the room, projections present earlier iterations of the tailleur bar.

Miss Dior

A new addition to Designer of Dreams is “Miss Dior”, conceived for Miss Dior: Stories of a Miss exhibition in Tokyo (2024). A classical dome is constructed from intricately embroidered tapestries by French artist Eva Jospin. For Seoul, a smaller circular room was added to provide an expanded display of artifacts and ephemera surrounding the iconic scent.

Garden

The central space of the exhibition is dedicated to the Garden. The room is an inhabitable moon jar, a traditional Korean vessel containing the whole universe, created by separately throwing, then joining, hemispherical halves, and in this room, a unique garden universe is created that utilizes the expansive height of the existing space. The Garden features a textured hanji paper landscape of trees, flowers, butterflies, and leaves by the Korean artist Hyun Joo Kim.

Colorama

Colorama is reconceptualized as a color wheel, instead of a linear spectrum. Primary colors are organized at the center of the room while secondary shades surround the room. Objects and artifacts are affixed to mirror louvres within a reflective and transparent setting that allows for the connections between different colors to be seen.

The Dior Ateliers

Typically displayed on walls or shelving, the white toiles of the Dior Atelier are strung from the ceiling to allow garments to be viewed from both the front and back for the first time. Mirrored platforms, walls, and ceilings create an infinite field of toiles.

The Dior Legacy

The timeline of Dior’s creative directors is conceived as a singular, floor-to-ceiling ribbon creating niches for each designer, while emphasizing a collective continuity. This “ribbon” utilizes a traditional Korean technique, jogakbo, where one sheet is created from multiple pieces, colors, and types of textiles.

Lady Dior

Lady Dior features several Korean artist interpretations of the classic Lady Dior bag within a space that references traditional Korean red lacquerware cabinetry in construction and materiality using series of repeated modules to form a three dimensional, immersive experience.

J’Adore

A modern, gold Versailles Hall of Mirrors highlights the J’Adore perfume bottles and garments paired with a larger-than-life screen featuring the latest campaign. The artistic collaboration between the artist Jean-Michel Othoniel and the fragrance is displayed through Othoniel designed perfume bottles and sculpture.

Stars in Dior

Transitioning from J’Adore, Stars in Dior displays garments worn by famous figures, each under a “spotlight” made physical through a continuous field of metal cables. The carefully lit cable surfaces illuminate the room, resulting in an effect that feels present and immaterial at once.

The Dior Ball

The Dior Ball is a surrealist take on the historic staircase of 30 Avenue Montaigne. A grand, theatrical stair is manipulated to create a twisting display with integrated platforms that enable viewers to see garments from multiple perspectives and all garments simultaneously. The sinuous shape of the staircase is in direct dialogue with a work by the artist Soo Sunny Park.

■建築概要

Scenography Design
OMA New York
Partner: Shohei Shigematsu
Associate: Christy Cheng
Project Architect: Caroline Corbett
Team: Baiyang Kong, Timothy Ho, Seong Hyun Lee, Idil Derman, Gianlorenzo Bertolero
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Curator: Florence Muller
Contributing Artists: Seon Ghi Bahk, Lee Bul, Ha Chong-Hyun, Kyungwoo Chun, Lee Hun Chung, Gigisue Gimhongsok, Rene Gruau, Jungpyo Hong, Choi Jeong Hwa, Ran Hwang, Eva Jospin, Hee Won Kim, Hyunjoo Kim, Minjung Kim, Lee Kun-Yong, Woo Kukwon, Oh You Kyeong, Jukhee Kwon, Jia Lee, Jungin Lee, Kwangho Lee, Jay Sae Jung Oh, Jean-Michel Othoniel, Soo Sunny Park, Wonmin Park, Suki Seokyeong, Lee Ufan, Yesum Yoon, Zadie Xa
Hanji Artist: Hyun Joo Kim
Hats and Headpieces: Stephen Jones, Julia Wigley
Production and Construction: KESSON, with the support of Changjo, LS Neotech, Chunghye, Lucea, Woo-young, Intro, Daemyung Glass, Hanil Carpet, Bowoo Engineering
Lighting Design: Lightemotion
Audiovisual Design / Hardware: The Gream, Creum
Art Consulting and Galleries: HM Conseil, Thaddaeus Ropac, Kukje Gallery
Graphic Design: Anamorphee
Textile and Artworks Mounting, Colorama Conception and Production: Agence Alighieri, Solutions Plus Korea, Cardinal Art Solutions, Hypergalaxy