坂本拓也 / ATELIER WRITEによる、京都・下京区の店舗「HUNTING WORLD CRAFTED BY DESCENTE.LAB POP UP STORE @FUJII DAIMARU」です。
老舗百貨店内の期間限定の店です。建築家は、ブランドの代名詞の“バッグ”から着想を得て、荷物を保護する“エアー緩衝材”を主要素材とした什器を考案しました。また、45°振ったラックの配置は滞留の促進と区画の内外の繋がりを意図しています。営業期間は2023年10月22日～11月5日です。店舗の公式ページはこちら。
HUNTING WORLDとDESCENTEによる新ブランドHUNTING WORLD CRAFTED BY DESCENTE.LABのポップアップ店舗の計画。
計画地は京都の老舗百貨店藤井大丸のエントランス。人通りの滞留を促すため、区画との境界を意識させないようラックを45°に振って配置した。
This is a plan for a POP-UP store for HUNTING WORLD CRAFTED BY DESCENTE.LAB, a new brand by HUNTING WORLD and DESCENTE.
The site is located at the entrance of Fujii Daimaru, the department store in Kyoto which has a long tradition. In order to encourage people to stay on the street, the racks were placed at a 45 degree angle so as not to make people aware of the boundary with the section.
Inspired by the bags that protect luggage in harsh environments, which are representative of HUNTING WORLD, air cushioning was selected as the key material. Since the diameter of the air cushion and the scaffolding pipe are almost the same, the air cushion is attached by gripping it with a scaffolding pipe clamp.The brand logo of a baby elephant, which signifies the protection of nature and endangered species, was applied to the uneven surface.
In addition, a stockroom was installed in the compartment to make operations more efficient and reduce customer waiting time. The partitions are made of safety steel plates (construction barricades), and the corners are connected with circular parts instead of using corner materials to unify the overall cornerless appearance.
HUNTING WORLD CRAFTED BY DESCENTE.LAB POP UP STORE @FUJII DAIMARU
Location: FUJIIDAIMARU 1F, 605 Teianmaenocho, Shimogyo Ward, Kyoto
Use: pop up shop
Client: Descente Japan Ltd.
Design: Takuya Sakamoto / ATELIER WRITE
Construction: TANK + interiorhagihara
Area: 29.6m2
Completion date: October 22,2023
Period : October 23,2023 – November 5,2023
Photo: Takuya Sakamoto / ATELIER WRITE
